Automation Startup Clay Doubles Valuation to $3.1B After $100M Series C Funding
Clay, an automation startup focused on sales and marketing, has raised $100 million in a Series C funding round, boosting its valuation to $3.1 billion.
Alphabet’s CapitalG led the investment, with participation from existing investors Meritech Capital Partners, Sequoia Capital, First Round Capital, BoxGroup, and Boldstart Ventures. Sapphire Ventures also joined as a new investor.
This latest round comes just six months after Clay raised $40 million in a Series B extension, which valued the company at $1.25 billion. In May, the New York-based automation startup completed a tender offer led by Sequoia at a $1.5 billion valuation. With this round, Clay’s total funding now stands at $204 million since its launch in 2017.
Automating Sales with AI
Clay’s platform helps companies streamline their sales and marketing efforts using AI. It builds automated workflows to research thousands of potential customers, personalize outreach at scale, and uncover revenue opportunities that are hard to identify manually.
The platform connects with over 150 data sources. Its AI tools can track competitor activity to launch targeted campaigns or analyze satellite images—such as warehouse parking lot size—to predict customer potential.
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New AI-Driven Role: GTM Engineering
Clay has introduced a new role called “GTM (go-to-market) engineering,” which blends growth strategy with AI and automation. CEO Kareem Amin describes it as a tech-native profession designed for the AI era.
“GTM engineers combine business insight with automation to build scalable revenue systems,” said co-founder Varun Anand. “They’re not writing code—they’re engineering growth.”
Clay plans to use the new funding to grow this role and enhance its platform with advanced features. Upcoming improvements include autonomous research and messaging agents, better use of first-party data, and smarter targeting signals.
Strong Growth and Customer Base
While Clay hasn’t released revenue numbers, it says it’s on track to more than triple revenue this year. The automation startup serves over 10,000 customers, including major names like OpenAI, Canva, Intercom, and Rippling.
CapitalG Backs the Vision
In a blog post, CapitalG shared its research into the future of sales and marketing, concluding that Clay is positioned to lead in this space.
“For years, go-to-market teams have used fragmented tools that don’t work well together,” said CapitalG investors Jane Alexander and Will Noddings. “Clay offers a single, unified platform that can launch any campaign. It’s a game-changer for the automation era.”