Automattic Acquires Relationship Management Startup Clay
The WordPress parent company continues its expansion by bringing on New York-based startup Clay.
Automattic, the company behind WordPress, has acquired relationship management startup Clay for an undisclosed amount.
Founded in 2019 by Matthew Achariam and Zachary Hamed, the New York-based startup created a tool designed to help users manage their personal and professional relationships. Often described as a personal CRM, Clay automatically organizes contacts and makes it easier to search through a user’s network.
Clay raised $8 million in a 2021 seed funding round, with support from investors including Forerunner Ventures, General Catalyst, Slow Ventures, Caffeinated Capital, and Notation Capital.
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Automattic said the startup’s technology aligns with its mission to improve online experiences. According to the company, Clay stands out for its AI-powered insights, smart search features, and tools for taking quick notes—features aimed at simplifying how people build and manage relationships.
With this acquisition, Clay’s co-founders will join Automattic’s Other Bets division, which includes other startup ventures like Beeper and Gravatar.
Automattic has made over two dozen acquisitions in recent years, strengthening its ecosystem through innovative startup integrations.
Meanwhile, mergers and acquisitions across the tech industry appear to be gaining momentum. On June 11, Stripe announced its acquisition of crypto wallet startup Privy, which had secured more than $40 million in funding since its launch four years ago.