Why Media Should Let the Bots Feast — And Embrace the Future of News
Why Media Should Let the Bots Feast — And Embrace the Future of News
Blocking AI tools won’t protect journalism — but working with them might. Here’s why the media should lean into the Bots Feast instead of fighting it.
The Media’s Battle Against the Bots Feast Is Already Lost
News publishers are racing to block AI systems from accessing their content. They’re adding barriers to their websites and launching lawsuits against tech companies accused of scraping content without permission. Cloudflare reports that content scraping has jumped 18% in the past year.
While some publishers are cutting deals with AI developers, others are still trying to shut them out. But these efforts are too late. The so-called invasion has already happened — and it’s reshaping the media world. Instead of resisting, it’s time to join the Bots Feast.
Old Models Are Breaking Down
Traditional paywalls are becoming less effective. They rely more on frustration than loyalty. Many readers subscribe to see one article, forget to cancel, or feel guilted into paying after using up free views. That model was always fragile — and now it’s being exposed by fast, intelligent tools that summarize information instantly.
People no longer want to click through ten websites to find the facts. They want a quick summary with context. AI models don’t need to steal your content — they just need to make it unnecessary. If users get a clear, accurate answer from a chatbot, they’re not going to visit multiple news sites. And if your site blocks bots, you’re essentially making your reporting invisible in the digital space where most people now search for answers.
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